The story of Rue Avenue

At Rue, quality, sustainability, and community are at the core of what we do. The creation of Rue has been inspired by our founder, Danni, who aims to encourage more woman to feel empowered and supported, not just in wearing our garments, but also in their own personal well being/ mental health.

Rue Avenue Activewear is more than just a brand; it's a force for positive change. Rue Avenue is the heart of a community of like minded humans, creating a place for all to feel welcome and supported. As a supporter of mental health and well being, we are at the core of fitness events and charitable initiatives, and choose to give bakc to our community where we can. 

There is a transformative power of feeling good inside and out. That's why we've meticulously curated a collection of sustainable activewear, radiating authenticity and designed to illuminate your unique journey, no matter the activity. 

But our dedication extends beyond fashion; it's rooted in sustainability. We integrate eco-friendly practices throughout our supply chain, driven by a belief that a healthier lifestyle should positively impact both you and the planet.

Our vision is clear: to instill confidence, celebrate individuality, and unlock limitless potential. Through versatile, stylish designs, our activewear is tailored to complement diverse activities and lifestyles, ensuring you move with effortless grace.

We are so excited to share with you Rue Avenue very soon. In the meantime, keep an eye out for us at community fitness clubs and events.

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