RUE AVENUE
WHO IS RUE AVENUE?
RUE'S ACTIVEWEAR
Rue Avenue is a proudly New Zealand-owned activewear brand, designed with intention and crafted for movement.
Each piece blends elevated design, enduring quality, and sustainability-conscious fabrics — made to support you from workouts to weekends.
RECYCLED THREADS
Sustainability is woven into everything we do. From the fabrics we choose to the way we design, we’re committed to making mindful, planet-conscious choices. That’s why every Rue Avenue garment is crafted using recycled threads — designed to look good, feel good, and do good.
OUR PURPOSETHE AVENUE
We believe in the power of connection. The Avenue is more than just activewear — it’s a growing community built on shared energy, movement, and support. From yoga and pilates to run clubs and beyond, it’s a space to connect, grow, and move together. Sign up to below and stay in the loop with upcoming events.
THE AVENUE