HEY YOU. WELCOME TO RUE AVENUE
We are so excited to introduce you to Rue, and share our Journey with you!
Our story began 18 months ago when Rue's founder, Danni, set out with a heartfelt vision: to create a brand that supports an active lifestyle, people, and the planet.
From this, Rue Avenue was born. An activewear brand that combines style, quality, and sustainability into every stitch.
Danni partnered with industry experts with over 30 years of experience to thoughtfully design each garment to fit and perform with you.
Every Rue Avenue garment is consciously crafted from recycled fabrics, blending sustainability with premium quality and performance. We’re proud to create activewear that not only supports your lifestyle but also reflects a deeper commitment to protecting our planet.
But Rue Avenue is about more than just our beautiful activewear. It’s about community and connection. At the heart of our brand is The Avenue— a growing community of like-minded individuals who come together through movement.
From yoga sessions to run clubs, boxing classes to casual social meet-ups, The Avenue is a space for support, growth, and inspiration.
We’re so grateful to have you as part of our journey. Your support means the world to us, and we’re excited to continue building Rue Avenue together—creating a brand and a community that’s truly special.
SUSTAINABILITY in every stitch
Sustainability is woven into everything we do. Our activewear is crafted from recycled fabrics, reducing waste while delivering premium quality. We’re committed to being sustainability-conscious, making mindful choices to protect the planet and create positive change.
A Community That Thrives Together
We believe in the power of connection. The Avenue is a community that brings like-minded people together through movement. With events like yoga, run clubs, boxing, and social meet-ups, The Avenue is a space for support, connection and growth.
DEDICATION TO QUALITY
At Rue Avenue, quality means more than just durability—it’s about creating activewear that blends innovation, style, and performance. Each piece is thoughtfully designed using premium, sustainable materials to ensure comfort, resilience, and long-lasting wear.
